Job Description

Market Development, Specialist

Cancer care is all we do

Hope in healing

Cancer Treatment Centers of America® (CTCA®) takes a unique and integrative approach to cancer care. Our patient-centered care model is founded on a commitment to personalized medicine, tailoring a combination of treatments to the needs of each individual patient. At the same time, we support patients’ quality of life by offering therapies designed to help them manage the side effects of treatment, addressing their physical, spiritual and emotional needs, so they are better able to stay on their treatment regimens and get back to life. At the core of our whole-person approach is what we call the Mother Standard® of care, so named because it requires that we treat our patients, and one another, like we would want our loved ones to be treated. This innovative approach has earned our hospitals a Best Place to Work distinction and numerous accreditations. Each of us has a stake in the successful outcomes of every patient we treat.

Job Description:

The Specialist, Market Development works directly with the VP Growth to plan and manage marketing and paid media initiatives in order to strengthen brand awareness and grow new patient volume. He or she should be adept at developing integrated, multi-channel campaigns including media and creative development for TV, Radio, Print, OOH, Digital, Social, and Event marketing. The person in this role also supports certain administrative duties including coordination of meetings and events, and management of invoice processing and documentation.

The Specialist will develop performance tracking reports and utilize specialized tools to measure and report growth of markets, programs/service lines, and specific target audiences to facilitate program improvements. He or she will proactively monitor trends and track competitor activity in key markets, and use data to develop recommendations for growing market share. Other responsibilities include managing a budget, directing outside agencies, and nurturing relationships with media partners.

The Specialist will partner closely with the regional Growth team, as well as corporate Brand and Media teams to ensure alignment with the national strategy and to realize any available cost efficiencies. He or she will also partner with the Finance team on program pro forma development, patient conversion performance, and budgeting processes.

This position requires a highly organized individual with foundational strategic thinking skills and the ability to clearly articulate a point of view and rationale. In addition, the position requires keen attention to detail, analytical acumen, and strong writing and communication skills. The Specialist has an ability to discern between strategies and tactics, and can identify opportunities for improved integration, cost efficiencies, and process improvements. Strong relationship management, flexibility, and sense of urgency are crucial to success.

Education/Experience:

  • Minimum of a BS/BA in Marketing or a related field preferred.
  • Requires 3 years' minimum relevant marketing campaign management and reporting experience.

We win together

Each CTCA employee is a Stakeholder, driven to make a true difference and help win the fight against cancer. Each day is a challenge, but this unique experience comes with rewards that you may never have thought possible. To ensure each team member brings his or her best self, we offer exceptional support and immersive training to encourage your personal and professional growth. If you’re ready to be part of something bigger and work with a passionate, dynamic group of care professionals, we invite you to join us. 

Visit:  Jobs.cancercenter.com to begin your journey.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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